You have your mission, now how do you reach your advocates? Search engine marketing is one way we suggest you consider.
One of the most effective ways of reaching your target audience is by showing a link to your website on the results page of a search engine, like Google. The reason for this high degree of effectiveness is that a link to your website shows up at the exact moment that someone is looking for something related to your business. As the saying goes... timing is everything.
Search engine marketing, also known as pay-per-click or PPC, allows you to place advertisements on a search engine when people are looking for something related to your business. Structurally, these advertisements are links to your website, with multiple lines of text that you control. Said another way, using PPC allows you to control precisely when links to your website show up on search engines, and what message you have for your potential clients when those links are triggered. Done expertly, your ads show up in front of your target audience and clearly convey your mission. By creating a solid first impression with people that have already shown interest in your business, you have taken the first step in building meaningful relationships with people who may become your advocates.
While most companies pay per each click on their advertisements, Google offers generous grants for nonprofit organizations; $10,000 monthly to start and increasing up to $40,000 monthly if certain criteria can be met. ADvocate Media will help obtain this grant for you, and partner with you to create a PPC program that perfectly aligns with your business objectives. We define our success as your success, and so we aim to establish a partnership with you that is rooted in achieving your mission.