We leverage our expertise using and creating best-in-industry techniques with Fortune 100 clients to help nonprofits reach their ADvocates. Below are some examples of the kinds of Search Engine Marketing skills we bring to your project.
Campaign Structure
We build our campaign structure to align with your business objectives. Our approach allows us to reach your target audiences, and to strategically expand your reach.
Keyword Building
Our keyword lists reach the people that are likely to bring value to your business. After constructing your initial list, we continually monitor it to learn and to improve your reach.
Landing Page Optimization
We maximize user experience with your pay-per-click marketing by selecting and optimizing the page which users land on once they have clicked your ad.
Ad Copy
Our ad copy will build your brand, encourage meaningful action, and qualify the traffic to your website. Additionally, we construct our ad copy so that we can iteratively test and improve it.
Keyword Bidding
Our portfolio approach to keyword bidding maximizes the return on your overall keyword list. We ensure each keyword’s bid is set at a value that drives best return with respect to your entire portfolio.
Reporting
We provide clear and insightful reporting into all relevant aspects of your pay-per-click program. This allows us to routinely inform and collaborate with you when determining next steps for your program.
Program Element Testing
Each element of a pay-per-click program can be tested to determine a more optimal state or setting. We offer testing for all parts of your program so that you can get the most out of your Google grant.
Budget Management
We manage your budget to get the most out of your Google grant. Upon reaching the full grant allowed by Google, we employ zero-based budgeting principles to maximize your return.
Ad Extensions
We construct ad extensions to give your ads more real estate on the search engine results page, to further build your brand, and to create a solid user experience.